The Green Queen Corner

It is the soul’s duty to be loyal to it’s own desires. It must abandon itself to it’s master… passion! by Rebecca West

LEVI’S® BRAND LAUNCHES 100% ORGANIC COTTON JEANS February 26, 2007

Filed under: organic — greenqueen @ 3:19 am
Tags: , , , ,

g_usa.jpg

Reprint of a press release, Levi goes green with their new line of Levi eco. NBC Today Show also announced their new line of organic jeans last week.

Denim Leader To Offer Organic Options In Its Most Popular Styles For Fall 2006.

SAN FRANCISCO, July 5, 2006 – The Levi’s® brand today announced it will include jeans made with 100% organic cotton in its fall 2006 product line. Organic cotton will be used in select new and popular men’s and women’s styles within its Red Tab and, the recently launched, Levi’s® Capital E™ lines. The jeans will be identified as “Levi’s® Eco” and be available in November 2006 exclusively at Levi’s® U.S. stores with additional products to be introduced in spring 2007.

“As the inventor of the jeans category, it is critical for us to continue to innovate with our products and within the category itself in order to drive positive change,” said Robert Hanson, Levi’s® U.S. brand president. Building off the brand’s world-famous product guarantee, Quality Never Goes Out of Style, Hanson added, “Given our history as a leader in responsible manufacturing and business practices, this initiative is about quality and responsibility never going out of style. With Levi’s® Eco, consumers who seek to minimize their personal impact on the environment can choose jeans that demand less from the environment without forfeiting the style or quality they’ve come to expect from the Levi’s® brand.”

Famous for style leadership and its product iconography, Levi’s® jeans made with organic cotton will be available in a range of popular fits and finishes and marked with a few subtle identifiers. Jeans made with all, or a significant percentage of, organic cotton will be signified as “Levi’s® Eco” and feature an embroidered lowercase “e” inside the front pocket, or at the bottom of the right leg of each jean. A natural colored canvas “Levi’s®” tab and “Two Horse Patch” made from 100% organic fabric as well as natural colored pocket stitching of the brand’s famous arcuate will also indicate the jeans are made from organic cotton. All external packaging will be made from organic fabric or recycled paper and printed with soy-based ink.

Among the styles made with 100% organic cotton are the Red Tab Vintage Straight Jean for men, and the women’s Skinny Jean and Skinny Knee Knocker Short. In the brand’s super premium line, Levi’s® Capital E™, a selvedge denim Shrink-to-Fit® 501® Original Jean, and forward fits like the men’s Wrapped Skinny Jean and Skinny Slouch jeans, and the women’s Twisted Skinny and Twisted Cropped jeans will be made from 100% organic cotton. Other elements of the Levi’s® Capital E™ lines including the use of recycled buttons, rivets and zippers and natural indigo to dye some styles of jeans were employed for their minimized impact on the environment.

Global Organic Jeans Offering

The fall U.S. introduction is part of a global launch of products made with 100% organic cotton. In Europe, the Levi’s® brand will offer certified organic denim versions of its most popular styles – the Levi’s® 506 Standard Fit Jean for guys and the Levi’s® 570 Straight Fit Jean for girls. They will be available in select stores within Europe at the end of 2006. Additional styles made from 100%, or a significant percentage of, organic cotton will be introduced in both regions in 2007. [EDITOR’S NOTE: For information on Levi’s® Europe contact: Paola Brandi, pbrandi@levi.com; Brussels: 32-2-641-6327 ]

About Organic Cotton

Organic farming practices can be used to grow natural fibers including cotton as well as food. Organic cotton farming starts with seeds that have not been genetically modified or treated with pesticides or fungicides. During the growth phase, weed control is achieved through hand hoeing or physical removal and pest control is accomplished through the use of natural predators, trap crops and other biological and cultural practices. Farmers rely on natural processes such as seasonal freezes, rather than the application of chemical defoliants, to prompt the opening of the cotton boll and allow the cotton bud to be picked by hand or machine. From growth through harvesting, the process is monitored according to a set of organic growing standards adopted by governmental bodies including the U.S. Department of Agriculture and the European Union. [Source: Organic Exchange, “Organic Cotton: Growing Together,” 2005. For more information on organic cotton, please contact Rebecca Calahan Klein, rebecca@organicexchange.org, (510) 597-9949.]

About Levi Strauss & Co.

Invented in 1873 by Levi Strauss, Levi’s® Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans products in the history of apparel. Levi’s® Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 100 countries around the world and continues to do so today through jeanswear innovation. Levi Strauss & Co. has been a leading brand for more than 150 years. For more information about the Levi’s® brand, its products and Levi’s® stores, visit www.levi.com

EDITOR’S NOTE: NO PRODUCT PHOTOS ARE AVAILABLE AT THIS TIME.

Advertisements
 

Slip into Something More Organic December 27, 2006

By Gillian Flower

Tip! Baby Foods: A 1995 report found 16 pesticides in approximately half the non-organic baby food samples.

Many of us have made the shift towards an ecologically-aware lifestyle. Perhaps you have chosen to eat organic foods, to buy more locally made products, or to switch to public transport. While you may be living sustainably in many parts of your life, is this choice reflected in the clothing you wear every day?

Why Change your Clothes?

The clothing industry is rife with issues that deserve our attention. Child labour and poor working conditions are often part of clothing manufacturing in distant factories.

Our environment is threatened by the heavy metals in most dyes and by pollution from synthetic fabric production. Even “natural” alternatives like cotton aren’t as pure as they seem. So what choices are out there for the fashion-savvy shopper with a conscience?

Organic Cotton

Despite perceptions of cotton as a “natural” alternative, the production of this fibre is chemically intensive. Twenty-five percent of the world’s insecticides are used on cotton crops alone. To put this staggering number into perspective, the cotton T-shirt that you may be wearing right now required a third of a pound of chemicals for its production.While you may not be aware of the pesticide residue in your wardrobe, our air, water, and soil all feel the effects. We know that cancer rates increase with the use of some pesticides, and choosing to wear organic clothing has an impact on everyone’s health.Happily, thanks to rising consumer awareness, organic cotton clothing is increasingly available.

Major manufacturers are making the switch to organic threads, leading the charge for real changes in the clothing industry. Active wear companies like Mountain Equipment Co-Op (mec.ca) and Patagonia (patagonia.com) have developed impressive product lines made from organic cotton. Anti-sweatshop advocate American Apparel (americanapparel.net) now offers 10 styles for men, women, and children in their Sustainable Edition line.

Tip! Mulching – This is a great way to prevent soil erosion, add organic matter to the soil and reduce evaporation. However, you need to leave space around the base of each plant.

Hemp Hemp Hooray!

Although some still confuse hemp with its well-known cousin, marijuana, this ancient plant is enjoying popularity as an eco-alternative to conventional fabrics. Growing hemp is kinder to the planet than growing cotton, as this resilient, adaptable plant requires little water or chemical additives.

Hemp fibre has some unique and interesting characteristics, which makes it a suitable replacement for conventional fabrics. Historically, hemp was used to make rope and sails, items that made use of the plant’s impressive tensile strength. Today, clothing companies like Of The Earth (oftheearth.com) and Hemptown (hemptown.com) promote hemp’s wicking properties and its resistance to bacteria and mould. Hikers and outdoor enthusiasts appreciate hemp’s insulating properties. Like wool, this fibre breathes well in hot weather, insulates in cool weather, and retains heat when wet. The wicking properties of hemp make it a great first layer for any outdoor enthusiast.

Tip! Do not always assume organic is more expensive. Look at the prices of conventional and organic products and compare.

The Future of Fibre

As hemp and organic cotton become more available, manufacturers are experimenting with creative blends using these fibres. In their 2004 collection, Of the Earth introduced an ingenious T-shirt fabric that blended soy with organic cotton and Lycra, resulting in a hard-wearing but delicate fabric that is silky-soft against the skin.

Clean Clothes, manufacturers of Maggie’s Organics (organicclothes.com), has been making simple, basic, wearable pieces since 1992. Recently, the company moved organics into the future by launching their first natural performance sock. Blending Coolmax, a patented wicking fabric with organic cotton, Maggie’s sport socks ensure that both your feet and conscience are kept happy.

So take the next step towards an organic lifestyle by simply changing your clothes. You can make a great difference with simple, conscious choices.

Tip! You will have no additives in your vegetables. Research by organic food associations has shown that additives in our food can cause heart diseases, osteoporosis, migraines and hyperactivity.

Gillian Flower is an environmental products specialist with Grassroots Environmental Products in Toronto. As a student at the Canadian College of Naturopathic Medicine, she plans to bring an awareness of environmental issues to her future practice as a naturopathic doctor. She is a regular contributor to alive magazine. Visit http://www.alive.com for related articles.


size=”1″>Tip! Sustainability. In his book, Gardening Organically, John Fedor defines sustainability as “the ability of a society or an ecosystem to function indefinitely without squandering the resources on which it relies.

Grow your own

The cheapest method has got to be to grow your own. The great thing is that it doesn’t require you to have much garden space, or even a garden at all!

We grow tomatoes, and strawberries in containers and the extra benefit is that you get total control over the growing conditions.

 

The best combination is to have organic soil together with organically produced seeds or plants, that way you ensure you get the full flavour and benefit.

Containers can be placed anywhere that receives a reasonable amount of daylight, which means that you can use them on balconies or other hard surfaces.

Tip! Strawberries: 500 pounds of pesticide an acre is sprayed on non-organic strawberries.

Look for your local suppliers

One of the most satisfying things to do is to buy organic food locally. That way you get the freshest ingredients for your kitchen and also get to support local businesses. With no transportation costs for the supplier too you should get very competitive prices.

Don’t forget that these same businesses will be employing local staff so you are also helping the local economy, everybody wins in this scenario.

Local markets

We visit a big monthly market held on a disused airstrip. Organic food is just one of the variety of items sold there but the prices are very, very good indeed. Of course they are all local suppliers and with several of them in one place we benefit from healthy competition and get to sample a lot of fruit!

Tip! Failing to plan – Planning is crucial to a successful organic veggie garden. You need to consider the aspect of your plot/s.

Local box schemes

If you are unable to get out of your house or are too busy working to select your groceries by hand then why not subscribe to an organic box scheme?

You will receive, delivered to your door, a weekly selection of fruit and vegetables in season.

Farm shops

Finally, investigate whether any farms near you are operating an organic farm shop. Our local one is operated on an open farm so that you can go and see where the animals are being kept and take a look at the crops being grown.

Tip! Bananas: Non-organic bananas from Central and South America are produced using benomyl (linked to birth defects) and chloropyrifos (neurotoxin).

They actually have a well-designed walking route around the farm which makes a nice day out for the kids too.

If you investigate the options above you should be able to make considerable savings whilst you and your family sample the delights and advantages of organic food.

Virginia Louise is a keen convert to the organic way of life, having two children has especially highlighted the benefits to be gained by them from eating organically.

Virginia runs an information site on the advantages of organic food where you can obtain lots of free information about what makes organic food so beneficial, where to get it and suggested recipes.

Subscribe to The Green Queen Corner at WordPress by Email